The importance of marketing cannot be overemphasized for any business that wants to be seen or heard of in our world today and most importantly get more leads regardless of the industry; you can be highly successful if you try to pay close attention to marketing.
Sometimes marketing may look like an expense and therefore you seem not to have it in your budget. However, think of the big brands like Coca Cola, Facebook, MTN, Samsung etc., you will wonder why they still advertise; well the marketplace is littered with good ideas and everyday new businesses open and if they have the right skill set supported with great marketing plan it will not be too long before they take over the market.
A lot of business are still having the mindset of “our product is so great, customers will surely come.” Customers will only patronize a product or service that they are aware of, the more they keep hearing or seeing a product the better the chances of patronizing; it is therefore important that you make sure that marketing is completely aligned with product innovation and roll-out to ensure that when the product is ready for retail consumption strong consideration has been given to how the product will be marketed.
Unfortunately, there is no guarantee for business success. It takes a combination of right brain strategic logic and left brain creative thinking to ensure that a brand or business is successful.
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